Steps of creativity.

Steps of creativit is a brand developed by Russian educationists Boris and Lena Nikitin. The Russian parents Boris and Lena Nikitin raised their seven children in believing firmly in the natural ability to learn and adjust to environments. They transformed their home into play and learning environments and developed highly intelligent learning materials — “Build Up Games”.

Nikitin Materials – Build Up Games, were designed to help children to revealtheir abilities and develop their personalities, sense of perception and

concentration training. An important aspect is gradual increase in difficulty. Children progress from the simple to the harder each time, setting their own individual paces.

These materials are suitable for use by children as young as 3+ up to adulthood. They are used for some time with great success by large numbers of preschools and primary schools, and therapists.


Julia Nikitina, one of the family`s member, felt with the existent identity wasn`t befitting of the stature of product and I was approached to carry out the redesign. It was important that the company's new mark reflected the reach history and tradition of Nikitin`s family.

The idea was to use Boris Nikitin`s drawings.



Client — Nikitin Materials

Credits — freelance, 2013

Art director — Julia Nikitin


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